What our SEO Services Include
Code To Program’s SEO services deliver practical, results‑focused optimisation across technical, content, and performance areas. First, we resolve technical issues to improve crawlability and speed; then we develop content strategies and optimise pages to match user intent. Additionally, we build authoritative, relevant links and monitor performance with clear KPIs and regular reporting. Together, these tailored on‑site fixes, content enhancements, and off‑site authority efforts increase qualified organic traffic and support sustainable, long‑term growth.
Increase organic visibility, attract qualified traffic, and convert searchers into customers with targeted SEO services.
Service features
SEO services from Code To Program help businesses increase visibility, attract the right audience, and convert traffic into measurable growth. Moreover, our comprehensive search engine optimisation solutions combine technical SEO, content strategy, and performance tracking to meet agreed KPIs. Additionally, tailored local and national optimisation, organic search improvements, and ongoing SEO support ensure long‑term results and scalable growth.
Link Building & Authority Growth
A focused backlink strategy increases domain authority and referral traffic, while ongoing monitoring refines outreach for sustained ranking improvements.
Keyword & Content Optimisation
Strategic keyword research identifies high‑value queries, and content is optimised or created to match user intent and improve relevance across search results.
Assessment & Strategy Development
Comprehensive audits assess visibility, structure, and performance; insights shape a prioritised roadmap of technical fixes, content work, and outreach.
Technical & On-Page SEO
Technical improvements enhance speed, mobile responsiveness, and crawlability; on‑page optimisation aligns page structure and copy with search intent for better user experience.
Benefits & Problems We Solve
From content creation and partnership brokering to dynamic content optimisation and sponsorship, we do a lot more in the world of content than you would imagine from a media agency.
- Benefits
- Reliable results: Data‑driven tactics that focus on measurable KPIs.
- Scalable solutions: Packages that suit startups through established enterprises.
- Tailored strategies: Campaigns shaped around your goals and audience.
- Transparent support: Clear communication, reporting, and collaboration.
- Problems we solve
- Low organic visibility and poor search rankings
- Difficulty keeping pace with algorithm changes
- Competing against larger, better-funded brands
- Inconsistent multichannel presence and lead generation
- Limited budgets and inefficient spend
- Our SEO Processes
- Discover: Learn about your business, audience, and goals.
- Research: Perform keyword, market, and performance analysis.
- Benchmark: Analyse competitors and identify content gaps.
- Audit: List technical and content shortfalls with priorities.
- Plan: Create a clear roadmap of deliverables and timelines.
- Execute & Optimise: Implement the plan, measure KPIs, and refine tactics.
Popular questions
Search Engine Optimisation covers a wide range of techniques aimed at improving visibility and attracting the right audience. Partnering with an SEO specialist provides a strategy shaped by user intent, market trends, and technical insight—designed to convert traffic into measurable business growth. Read our answers to popular questions to get a better idea.
Local SEO tatics to boost visibility
Targeted local keywords
First, use natural long‑tail phrases and modifiers within page copy and meta tags to capture high‑intent searches. For example, combine service terms with intent words such as affordable SEO services or local SEO services for small businesses to reach users actively looking for help.
Optimise your business listing
Next, claim and fully complete your business profiles across major platforms. Accurate categories, hours, photos, and service descriptions increase the chance of appearing in map packs and “near me” style queries, improving local discoverability.
Dedicated landing pages for areas and services
Then, create focused landing pages for each area or service you serve. Ensure every page has unique content, clear calls to action, and structured data so search engines and users understand the page’s purpose.
Clear and consistent contact details
Also, display your business name, address, phone number, and contact options prominently on the site. Consistent contact information builds trust with visitors and helps search engines verify your business signals.
Maintain consistent directory listings
Furthermore, list your business in reputable directories and keep your NAPW (Name, Address, Phone, Website) identical across every entry. Consistency strengthens local search signals and reduces confusion for both users and search engines.
Earn relevant local backlinks
In addition, pursue links from local partners, suppliers, industry groups, and community organisations. Relevant backlinks increase domain authority and demonstrate local relevance to search engines.
Encourage authentic customer reviews
Finally, ask satisfied customers for genuine reviews and respond to feedback promptly. Specific, positive reviews improve reputation and can boost visibility in local search results when they mention services and intent.
National vs Local SEO
National SEO campaigns target audiences across an entire country by focusing on broad, non‑geographic keywords to maximise overall visibility. National keyword: SEO agency. By contrast, local SEO targets specific towns or regions using location‑aware phrases to capture nearby searchers — for example, Local keyword: SEO agency [location]. While national strategies can include local elements such as optimised business listings, map pack presence, or dedicated regional landing pages, their primary aim is wide reach rather than dominance in a single area. Local SEO prioritises proximity signals, local citations, and review growth to convert nearby search intent into enquiries. Ultimately, both approaches can work together; choose the seo services mix that best matches your goals for reach, leads, and sustainable organic growth.
Can small businesses benefit from SEO
No matter the size of your business, effective SEO can make a lasting difference to your online visibility. Too many companies overlook this powerful channel and miss out on valuable opportunities to connect with potential customers. As a dedicated local SEO agency, we help businesses stand out online and secure their fair share of customers in the digital marketplace.
Why SEO matters
SEO delivers powerful, long‑term benefits that can drive meaningful growth for your business. It strengthens your authority and credibility because high‑ranking sites are seen as more trustworthy and typically provide more relevant answers to search queries.
Being visible on the first page gives you a clear competitive advantage: customers are far more likely to choose your site over lower‑ranking competitors when your pages appear prominently. Local SEO tactics further amplify this effect by boosting visibility in your area, and when your mobile experience is optimised, conversion rates rise substantially — many mobile searches now lead directly to enquiries or purchases.
Good SEO also improves user experience by speeding up pages, clarifying navigation, and matching content to user intent; those UX gains often translate into higher conversion rates and more repeat business.
Why should I make branding strategies for startups?
- What we do
Stoke-on-Trent SEO Expert Services
- Full time
- Our Services
Link building & Optimisation
A strong backlink strategy builds authority and improves visibility across search engines. Partnering with a local SEO specialist includes regular performance tracking — monitoring traffic, keyword movement, and engagement — while refining your optimisation efforts to ensure consistent growth, better rankings, and long-term digital success.
- Full time
- Our Services
Keyword & Content Optimisation
Strategic keyword research identifies terms your audience is actively searching for. Content is then refined or created to match user intent — from landing pages to blog posts — ensuring relevance, clarity, and improved visibility across search engines.
- Full time
- Our Services
Assessment & Strategy Development
- Full time
- Our Services
Off-Page and On-Page SEO
Technical optimisation focuses on the behind-the-scenes elements of your website — enhancing loading speed, mobile responsiveness, and crawl accessibility. On-page SEO refines individual pages by aligning content with search intent, improving structure, and creating a smoother experience for both users and search engines.
- How we work
Our Approach To SEO
We make the process smooth and straightforward, keeping you informed and confident at every stage of the campaign. We break our approach into six clear, focused steps that guide strategy, execution, and measurement.
- 1
- Our Services
Discover the business
First, we run an initial consultation to learn about your customers, core products or services, and commercial objectives. This foundation ensures every action aligns with your goals and sets the scope for our seo services.
- 2
- Our Services
Research the market
Next, in‑depth keyword and market research reveals search intent, seasonal demand, and the best opportunities to target. At the same time, current organic performance is reviewed to establish a clear baseline.
- 3
- Our Services
Analyse competitors
Then, we map competitor strategies to identify what’s working in your niche. Domain signals, content gaps, and backlink profiles are examined so you can focus on the areas that deliver the biggest advantage.
- 4
- Our Services
Identify shortfalls and priorities
After audits and research, a prioritised list of technical, content, and off‑site issues is produced. Each item is scored by likely impact and effort required so fixes target the highest‑value wins first.
- 5
- Our Services
Create a clear roadmap
From the prioritised shortfalls we develop a concise action plan that itemises deliverables — content briefs, technical fixes, outreach, and tracking — ordered by ROI and timing to keep work transparent and manageable.
- 6
- Our Services
Implement, measure, and refine
From the prioritised shortfalls we develop a concise action plan that itemises deliverables — content briefs, technical fixes, outreach, and tracking — ordered by ROI and timing to keep work transparent and manageable.
