Whether it’s Google or AI search engines, Code To Program's SEO strategies help your business stands out, reach the right audience, and turn visibility into growth.
Search Engine Optimisation (SEO) improves your website’s visibility on platforms like Google, helping attract organic traffic and build online credibility. Partnering with a Stoke-on-Trent SEO specialist means gaining tailored strategies that drive growth, outperform competitors, and deliver measurable results through evidence-based optimisation.
Book your free SEO consultation
Search Engine Optimisation covers a wide range of techniques aimed at improving visibility and attracting the right audience. Partnering with a Stoke-on-Trent SEO specialist means gaining a strategy shaped by user intent, market trends, and technical insight — designed to convert traffic into measurable business growth.
- What we do
SEO as a service
- Full time
- Miami
Link building & Optimisation
A strong backlink strategy builds authority and improves visibility across search engines. Partnering with a local SEO specialist includes regular performance tracking — monitoring traffic, keyword movement, and engagement — while refining your optimisation efforts to ensure consistent growth, better rankings, and long-term digital success.
- Full time
- Rome
Keyword & Content Optimisation
Strategic keyword research identifies terms your audience is actively searching for. Content is then refined or created to match user intent — from landing pages to blog posts — ensuring relevance, clarity, and improved visibility across search engines.
- Full time
- Miami
Assessment & Strategy Development
- Full time
- Las Vegas
Off-Page and On-Page SEO
Technical optimisation focuses on the behind-the-scenes elements of your website — enhancing loading speed, mobile responsiveness, and crawl accessibility. On-page SEO refines individual pages by aligning content with search intent, improving structure, and creating a smoother experience for both users and search engines.
Smart, Sustainable SEO in Stoke-on-Trent
Code To Program helps local businesses grow with tailored SEO strategies that boost visibility, drive enquiries, and build long‑term success. Our clients value our honest approach, hands‑on support, and proven results. No gimmicks—just SEO that Stoke‑on‑Trent companies trust.
What you get with our local SEO services in Stoke-on-Trent
Search Engine Optimisation (SEO) improves your website’s visibility on platforms like Google, helping attract organic traffic and build online credibility. Partnering with a Stoke-on-Trent SEO specialist means gaining tailored strategies that drive growth, outperform competitors, and deliver measurable results through evidence-based optimisation.
Quality & Reliable
We deliver dependable digital marketing in Stoke-on-Trent and Staffordshire, built on trust, clarity, and proven results.
Affordable & Scalable
Our solutions are cost-effective for start-ups and flexible enough to grow with your business—locally and nationwide.
Tailores & Strategic
Every campaign is shaped around your goals, using data-driven insights and clear ideas that generate real leads.
Supportive & Transparent
We offer ongoing guidance, honest communication, and full visibility—so you’re never left guessing what comes next.
Problems we solve
We solve visibility and engagement challenges with strategic digital marketing in Stoke-on-Trent and Staffordshire—creating content and campaigns that build trust, connect with users, and grow your audience across platforms.
- Digital Marketing and SEO Challenges We Help You Overcome
- Standing out in the saturated landscape
- Keeping up with constant algorithm changes
- Competing with larger, better-funded brands
- Managing a consistent multichannel strategy
- Finding and converting quality leads
- Challenges Faced with a Limited Budget
- Competing with brands spending thousands monthly on ads
- Struggling to test new ideas without financial risk
- Stretching small budgets across SEO, content, and social media
- Avoiding wasted spend on low-return campaigns
- Staying visible without overspending on paid reach
- The Right Team for The Job
- Delays in launching campaigns due to resource gaps
- Missing out on premium tools and automation features
- Limited time to manage marketing alongside daily operations
- Relying on outdated tactics due to lack of training or support
- Inability to scale quickly when demand increases
FAQS
In the meantime, here are a few FAQs that might answer your first questions.
Proven local SEO techniques for Stoke-on-Trent Businesses
- Using location‑based keywords in your content Targeting long‑tail search terms such as “affordable SEO services in Stoke‑on‑Trent” or “local SEO agency for small businesses in Staffordshire” helps your website appear when nearby customers are actively searching.
- Claiming and optimising your Google Business Profile A fully optimised Google Business Profile increases your chances of showing up in local map packs and “near me” searches, which are vital for attracting customers on the go.
- Creating location‑specific landing pages If your business serves multiple areas, dedicated location pages (for example, “SEO services in Newcastle‑under‑Lyme”) can help you rank for each region — but only if you genuinely operate there.
- Displaying your business address clearly Adding your address and contact details to your website builds trust and signals to Google that you are a legitimate local business.
- Listing your business in trusted local directories Consistency is key. Make sure your Name, Address, Phone number, and Website (NAPW) details are identical across every listing to strengthen your local SEO signals.
- Building backlinks from other Stoke‑on‑Trent businesses Links from local partners, suppliers, or community organisations show Google that your business is relevant and trusted within the area.
- Encouraging genuine customer reviews Positive reviews not only improve your reputation but also boost your visibility in local search results, especially when customers mention your services and location in their feedback.
How does local SEO different from SEO
National SEO campaigns are designed to reach audiences across the whole country. They usually focus on broad keywords without adding a location. For example:
National keyword: SEO Agency
Local keyword: SEO Agency Stoke‑on‑Trent
While national campaigns can still include local elements—like Google Business Profiles, Map Packs, or location‑specific landing pages—the main difference is that they aren’t built to target a single area. Local SEO, on the other hand, is all about helping businesses stand out in their own community and attract nearby customers.
Do small businesses businesses benefit from SEO?
No matter the size of your business, effective SEO can make a lasting difference to your online visibility. Too many companies overlook this powerful channel and miss out on valuable opportunities to connect with potential customers. As a dedicated local SEO agency, we help businesses stand out online and secure their fair share of customers in the digital marketplace.
Why SEO matters for your business
- SEO improves your authority, trustworthiness and credibility. High ranking websites tend to be trusted over those that rank lower down, and usually offer more relevant content to the search query.
- SEO gives you a competitive advantage; being on the first page of search results means that your customers are more like to use your website over a lower ranking competitor
- Local SEO tactics can help to give your business a boost in your region, especially if your mobile site is optimised – almost 80% of searches on mobile lead to conversions!
- Good SEO has a positive impact on user experience, which can have a knock on effect on impacting conversions and repeat custom
